Saudi Summer

“Saudi Summer” is the theme of the roadshow organized by the Saudi Tourism Authority, an event that will stop in Rome on June 16 and Milan on June 18, 2025.

The Saudi Arabia Roadshow represents a unique opportunity to foster connections among tourism professionals, establish lasting collaborations, and explore new opportunities for business development.

In Rome, the Roadshow will take place at L’Opificio Italiacamp.
The program includes two distinct sessions on the same day, each designed to meet the specific needs of different professional segments. From 3:00 PM to 7:00 PM, meetings will be dedicated to tour operators, while from 7:30 PM to 10:00 PM, the event will open its doors to travel agents. In both sessions, participants will have the chance to engage directly with Saudi partners, discover the latest updates about the destination, and explore tools and content designed to enrich the Italian customer experience.